Rafa, G.D.A., Teofilus, T. and Setiobudi, A. 2024. New Prespective of Brand Personality in Indonesia. Primanomics : Jurnal Ekonomi & Bisnis. 22, 2 (May 2024), 250–266. DOI:https://doi.org/10.31253/pe.v22i2.2805.