Parameswari, R., Sugandha, S., Kusnawan, A., Tholok, F. W. and Janamarta, S. (2023) “The Influence of Personal Branding, Making TikTok Videos, Product Live Streams on Purchase Decisions on the Tiktok Platform”, Primanomics : Jurnal Ekonomi & Bisnis, 21(3), pp. 190–203. doi: 10.31253/pe.v21i3.2291.