IDENTIFIKASI PENYALAHGUNAAN JALUR SMS MARKETING DENGAN KONTEN SMS PREMIUM PADA PT DIAN PRIMA JAYARAYA DENGAN ALGORITMA NAIVE BAYES
DOI:
https://doi.org/10.31253/algor.v3i1.658Keywords:
SMS Broadcast, Naïve Bayes, SMS Premium & Marketing, DataMining, OTP, SMSAbstract
PT Dian Prima Jayaraya is an SMS broadcast delivery service company in Indonesia, currently operators in Indonesia separate SMS channels into marketing and premium. The marketing channel is used for Promo/Marketing SMS and the Premium line is used for SMS that has a time period such as OTP. But in reality, many companies send premium content such as OTP in the marketing channel due to a lack of awareness of the content sent. The operator will impose sanctions on SMS that are misdirected, and the sanctions will be forwarded back-to-back to companies that use the services of PT Dian Prima Jayaraya. To avoid abuse, a classification model will be built using the Naives Bayes Algorithm, so that companies can identify misplaced content early to avoid fines from operators.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
The Authors submitting a manuscript do so on the understanding that if accepted for publication, the copyright of the article shall be assigned to the journal Algor, Universitas Buddhi Dharma as the publisher of the journal.
Copyright encompasses exclusive rights to reproduce and deliver the article in all forms and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases, and its transmission by any form or media, such as electronic, electrostatic, and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with written permission from journal Algor.
journal Algor, the Editors, and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions, or statements be published in the journal. In any way, the contents of the articles and advertisements published in the journal Tech-E, Universitas Buddhi Dharma are the sole and exclusive responsibility of their respective authors and advertisers.
