Indonesia’s Social Media Landscape: Youtube, Instagram, and Linkedin

Abstract

About 150 million Indonesians are currently online on social media–in other words, 56% of the country’s massive population. Indonesia has one of the largest digital audiences in the world, which is good news for businesses who plan to market their offerings through social media. Social media has become an integral part of people’s lives and daily routines. For individuals, social media is used to keep in touch with friends and extended family. Some people will use various social media applications to network career opportunities, find people across the globe with like interests, and share their thought, feelings, insight, and emotions. Those who engage in these activities are part of a virtual social network. This research is discussed about Indonesia’s social media landscape: Instagram, Youtube, Twitter and Linkedin. This research describes how Indonesia’s social media landscape consuming social media for your life, career, and relationship. Literature review are using theory of interpersonal communication, new media, and social media. Data was collected by books, journals and articles.