The Influence Of Product Quality, Brand Image, And Trust On Consumer Purchasing Decisions In Parfume Batam City

Authors

  • Atika Yusniari Universitas Putera Batam
  • Nora Pitri Nainggolan Universitas Putera Batam

DOI:

https://doi.org/10.31253/pe.v22i2.2734

Keywords:

Product Quality, Brand Image, Trust, Consumer Purchasing Decisions In Parfume Batam City

Abstract

Nowadays, appearance is the focus of everyone's attention, from make-up, clothing, to grooming. The company has introduced various quality products and brands that consumers can easily recognize. Consumers can decide whether to trust and buy the product based on its quality and brand. The aim of this research is to analyze product quality, brand image and trust in perfume purchasing decisions at In Parfume, Batam City. This research uses descriptive quantitative research methods. The population of this study is unknown and the sample in this study consisted of 100 respondents. The sampling technique uses the lemeshow formula. Primary data was obtained by distributing questionnaires to respondents using Likert scale measurements. This data processing uses SPSS version 25 analysis techniques. Based on the results of this research, product quality, brand image and trust partially and simultaneously influence consumer purchasing decisions in Batam City.

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Published

2024-05-14

How to Cite

Atika Yusniari, & Nora Pitri Nainggolan. (2024). The Influence Of Product Quality, Brand Image, And Trust On Consumer Purchasing Decisions In Parfume Batam City. Primanomics : Jurnal Ekonomi & Bisnis, 22(2), 64–73. https://doi.org/10.31253/pe.v22i2.2734