Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis

The Influence of the Work Environment, Work Discipline, and Rewards on the Performance of Production Department Employees at PT. Supreme Food Rembang Regency

1-10

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2727

Abstract views: 139 /

PDF downloads: 147

Business Development Strategies Formulation based on Business Model Canvas, SWOT Analysis, And AHP

11-20

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2728

Abstract views: 122 /

PDF downloads: 83

Analysis Of The Impact Of Brand Awareness On Brand Loyalty In The Use Of E-Wallets Through Purchase Intentions

21-33

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2696

Abstract views: 223 /

PDF downloads: 163

Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z

34-43

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2692

Abstract views: 172 /

PDF downloads: 144

The Influence Of Brand Image, Product Innovation, And Word Of Mouth On Purchase Decisions For Ms Glow In Batam

44-53

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2735

Abstract views: 155 /

PDF downloads: 137

The Influence Of Product Quality, Beauty Influence, And Product Design On Wardah Skincare User Satisfaction In Batam City

54-63

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2733

Abstract views: 171 /

PDF downloads: 174

The Influence Of Product Quality, Brand Image, And Trust On Consumer Purchasing Decisions In Parfume Batam City

64-73

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2734

Abstract views: 144 /

PDF downloads: 133

The Influence Of Advertising, Brand Image And Product Quality On Purchasing Interest In Scarlett Products In Batam City

74-84

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2743

Abstract views: 175 /

PDF downloads: 106

Influence Of Digital Media Advertising, Information Quality And Reliance In Purchase Decisions On The Site E-Commerce Opens A Site In Batam

85-95

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2744

Abstract views: 85 /

PDF downloads: 75

Effect of Work Environment, Workload, and Work Stress on Employee Performance at PT. Inti Naratama Karya

96-105

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2722

Abstract views: 138 /

PDF downloads: 76

Determinants of Provincial Income Inequality in Papua 2017-2021

106-115

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2770

Abstract views: 139 /

PDF downloads: 103

The Effect of Positive Thinking Skills and Innovative Behaviour on Performance and its Impact on Employee Loyalty

116-132

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2771

Abstract views: 144 /

PDF downloads: 102

The The Effect Of Flourishing And Self-Efficacy On Work Productivity With Happiness Work As A Moderation

133-144

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2779

Abstract views: 227 /

PDF downloads: 132

The Role of Brand Satisfaction in Mediating Brand Experience and Brand Trust Towards Purchase Intention of “CC” Products

145-157

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2798

Abstract views: 152 /

PDF downloads: 209

The Influence of Price, Promotion and Service Quality on Purchasing Decisions at the Shopee Online Store, Bengkulu City

158-170

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2803

Abstract views: 109 /

PDF downloads: 101

The Influence Of Dynamic Leadership And Time Management On Work Productivity With Intellectual Intelligence As Moderation

171-188

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2784

Abstract views: 173 /

PDF downloads: 87

Factors That Influence Customer Satisfaction at Bank Mandiri in Jakarta

189-200

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2787

Abstract views: 181 /

PDF downloads: 93

The Role of Relationship Marketing on Student Loyalty in Using Marketplace Applications

201-211

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2801

Abstract views: 220 /

PDF downloads: 80

The Role of Financial Literacy, Financial Self Efficacy and Risk Tolerance on Investment Decision (Study Among Young Adults in Yogyakarta Province)

212-229

Pdf

Abstract views: 168 /

PDF downloads: 121

Government Efforts In Increasing Business Competitiveness And Marketing Msme Products Case Study In Kunciran Indah Village Pinang District, Tangerang City

230-238

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2964

Abstract views: 71 /

PDF downloads: 53

THE INFLUENCE OF ONLINE SHOPPING DEPENDENCE AND CONSUMPTIVE BEHAVIOR ON ONLINE LOANS

239-249

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2823

Abstract views: 197 /

PDF downloads: 103

New Prespective of Brand Personality in Indonesia

250-266

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2805

Abstract views: 170 /

PDF downloads: 132

The Effect of the Five Aspect Meal Model on Customer Satisfaction at Redback Speciality Coffee Surabaya Customers

267-280

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2793

Abstract views: 93 /

PDF downloads: 87

Price, Product Quality, And After Sales Service: Key Factors In Purchasing Strategy

281-292

Pdf

Abstract views: 153 /

PDF downloads: 100

The Influence of Brand Image, Product Quality, Price Perception on Purchasing Decisions with Digital Marketing Moderation
PENGARUH BRAND IMAGE, KUALITAS PRODUK, PRESEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN MODERASI DIGITAL MARKETING

293-305

Pdf

DOI : https://doi.org/10.31253/pe.v22i2.2897

Abstract views: 247 /

PDF downloads: 243

Articles