Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis

Articles

• The Influence of the Work Environment, Work Discipline, and Rewards on the Performance of Production Department Employees at PT. Supreme Food Rembang Regency

  A. Fatkhul Khoiri, Dian Ayu Liana Dewi

  1-10

  • Pdf

• Business Development Strategies Formulation based on Business Model Canvas, SWOT Analysis, And AHP

  Yulia Yumiza, V. Reza Bayu Kurniawa , Dian Tiara Rezalti

  11-20

  • Pdf

• Analysis Of The Impact Of Brand Awareness On Brand Loyalty In The Use Of E-Wallets Through Purchase Intentions

  Raisya Pratiwi Kusnawan, Raffly Pratama Kusnawan

  21-33

  • Pdf

• Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z

  Deandra Vidyanata, Yopy Junianto, Auditia Setiobudi

  34-43

  • Pdf

• The Influence Of Brand Image, Product Innovation, And Word Of Mouth On Purchase Decisions For Ms Glow In Batam

  Mayleni, Nur Elfi Husda

  44-53

  • Pdf

• The Influence Of Product Quality, Beauty Influence, And Product Design On Wardah Skincare User Satisfaction In Batam City

  Deska Fitrianika, Inda Sukati

  54-63

  • Pdf

• The Influence Of Product Quality, Brand Image, And Trust On Consumer Purchasing Decisions In Parfume Batam City

  Atika Yusniari, Nora Pitri Nainggolan

  64-73

  • Pdf

• The Influence Of Advertising, Brand Image And Product Quality On Purchasing Interest In Scarlett Products In Batam City

  Alnis Susanti Sarumaha, Tiurniari Purba

  74-84

  • Pdf

• Influence Of Digital Media Advertising, Information Quality And Reliance In Purchase Decisions On The Site E-Commerce Opens A Site In Batam

  Vira Desnita, Wasiman

  85-95

  • Pdf

• Effect of Work Environment, Workload, and Work Stress on Employee Performance at PT. Inti Naratama Karya

  Daniel Jonathan, Pujiarti Pujiarti, Andy

  96-105

  • Pdf

• Determinants of Provincial Income Inequality in Papua 2017-2021

  Ahmad Ridwan Purwantono, Sitti Retno Faridatussalam

  106-115

  • Pdf

• The Effect of Positive Thinking Skills and Innovative Behaviour on Performance and its Impact on Employee Loyalty

  Xena Monica Susanto

  116-132

  • Pdf

• The The Effect Of Flourishing And Self-Efficacy On Work Productivity With Happiness Work As A Moderation

  Fransisca Imanuel

  133-144

  • Pdf

• The Role of Brand Satisfaction in Mediating Brand Experience and Brand Trust Towards Purchase Intention of “CC” Products

  Tommy Setiawan Ruslim

  145-157

  • Pdf

• The Influence of Price, Promotion and Service Quality on Purchasing Decisions at the Shopee Online Store, Bengkulu City

  Royen Stiawan, Arifah Hidayati, Idham Lakoni

  158-170

  • Pdf

• The Influence Of Dynamic Leadership And Time Management On Work Productivity With Intellectual Intelligence As Moderation

  Rorenso Rakhitta Damma Setiawan, Sintia Mutiara Dewi

  171-188

  • Pdf

• Factors That Influence Customer Satisfaction at Bank Mandiri in Jakarta

  Teresa Edelyn Tatang, Louis Utama

  189-200

  • Pdf

• The Role of Relationship Marketing on Student Loyalty in Using Marketplace Applications

  Noviadry Nur Tamtama, Rahmawati Riantisari

  201-211

  • Pdf

• The Role of Financial Literacy, Financial Self Efficacy and Risk Tolerance on Investment Decision (Study Among Young Adults in Yogyakarta Province)

  Elizabeth Fiesta Clara Shinta Budiyono

  212-229

  • Pdf

• Government Efforts In Increasing Business Competitiveness And Marketing Msme Products Case Study In Kunciran Indah Village Pinang District, Tangerang City

  Dwi Meitari Hapsari, Bambang Kurniawan, Asep Sugara

  230-238

  • Pdf

• THE INFLUENCE OF ONLINE SHOPPING DEPENDENCE AND CONSUMPTIVE BEHAVIOR ON ONLINE LOANS

  Rinintha Parameswari, Agus Kusnawan, Daniel Yesaya

  239-249

  • Pdf

• New Prespective of Brand Personality in Indonesia

  Gabriela Ditta Aurelya Rafa, Teofilus Teofilus, Auditia Setiobudi

  250-266

  • Pdf

• The Effect of the Five Aspect Meal Model on Customer Satisfaction at Redback Speciality Coffee Surabaya Customers

  Joseline Ivana Tanuwidjaja Tan, Yoseva Sumaji

  267-280

  • Pdf

• Price, Product Quality, And After Sales Service: Key Factors In Purchasing Strategy

  Harris Kristanto Teja, Aria Ganna Henryanto

  281-292

  • Pdf

• The Influence of Brand Image, Product Quality, Price Perception on Purchasing Decisions with Digital Marketing Moderation PENGARUH BRAND IMAGE, KUALITAS PRODUK, PRESEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN MODERASI DIGITAL MARKETING

  Vendi Guardiola Guardiola, Henry Susanto Pranoto

  293-305

  • Pdf