DOI: https://doi.org/10.31253/pe.v18i2

Published: 2020-05-20

Articles

Digital Marketing Study, Through Instagram Media Case Study of Private Universities in the Tangerang Region

Indra Gunawan,  Universitas Buddhi Dharma,  Indonesia
Tjong Se Fung,  Universitas Buddhi Dharma,  Indonesia
Diana Silaswara,  Universitas Buddhi Dharma,  Indonesia

1-10

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DOI : https://doi.org/10.31253/pe.v18i2.346
Abstract views: 449 / PDF downloads: 400

The Effect of Product Diversification on the Purchase Decision of Telkomsel Loop Simcards (Case Study of Bandung State Polytechnic Students)

Henny Noviany,  Universitas Buddhi Dharma,  Indonesia

11-15

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DOI : https://doi.org/10.31253/pe.v18i2.347
Abstract views: 249 / PDF downloads: 189

THE IMPACT OF QUALITY PERCEPTION AND VALUE PERCEPTION TOWARD PURCHASE INTENSITY (SURVEY COFFEE SHOP VISITORS IN PADANG CITY)

Agriqisthi Agriqisthi,  Universitas Buddhi Dharma,  Indonesia
Rasidah Nasrah,  Universitas Buddhi Dharma,  Indonesia

16-27

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DOI : https://doi.org/10.31253/pe.v18i2.348
Abstract views: 475 / PDF downloads: 480

An Overview of the Development Electronic Wallet in Encouraging Economic Growth in the Indonesian Territory

Andres Dharma Nurhalim,  Universitas Buddhi Dharma,  Indonesia

28-35

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DOI : https://doi.org/10.31253/pe.v18i2.349
Abstract views: 423 / PDF downloads: 472

FINANCIAL PERFORMANCE: THE ROLE OF GOOD CORPORATE GOVERNANCE (CASE STUDY IN THE MANUFACTURING COMPANIES OF BASIC AND CHEMICAL INDUSTRIAL SECTORS REGISTERED ON THE INDONESIA STOCK EXCHANGE 2016-2018)

Ari Susanti,  Sekolah Tinggi Ilmu Ekonomi Surakarta,  Indonesia
Sri Lestari,  Sekolah Tinggi Ilmu Ekonomi Surakarta,  Indonesia

36-47

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DOI : https://doi.org/10.31253/pe.v18i2.350
Abstract views: 212 / PDF downloads: 165

TESTING HALAL LABELS, PRODUCT QUALITY, CELEBRITY ENDORSER AND REFERENCE GROUP OF WARDAH PURCHASE DECISIONS

Ginanjar Rahmawan,  Sekolah Tinggi Ilmu Ekonomi Surakarta,  Indonesia
Vita Putri Banwuati,  Sekolah Tinggi Ilmu Ekonomi Surakarta,  Indonesia

48-55

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DOI : https://doi.org/10.31253/pe.v18i2.351
Abstract views: 296 / PDF downloads: 183

THE EFFECT OF PROFESSIONALISM ON EMPLOYEE WORK PRODUCTIVITY AT SAKURA JAYA COMPANY

Rinintha Parameswari,  Universitas Buddhi Dharma,  Indonesia
Fidelis Wato Tholok,  Universitas Buddhi Dharma,  Indonesia
Pujiarti Pujiarti,  Universitas Buddhi Dharma,  Indonesia

56-68

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DOI : https://doi.org/10.31253/pe.v18i2.352
Abstract views: 710 / PDF downloads: 550

DYNAMIC CAPABILITIES EROSION IN INDONESIA’S RETAIL INDUSTRY: CONSUMERS’ PERSPECTIVE ON MATAHARI DEPARTMENT STORE

Riveria Sari,  Universitas Buddhi Dharma,  Indonesia
Ferri Woejaya,  Universitas Buddhi Dharma,  Indonesia
Teofilus Teofilus,  Universitas Buddhi Dharma,  Indonesia

69-81

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DOI : https://doi.org/10.31253/pe.v18i2.353
Abstract views: 154 / PDF downloads: 125

THE EFFECT OF MANAGERIAL OWNERSHIP, PROFITABILITY, SOLVABILITY AND COMPANY SIZES ON PROFIT MANAGEMENT IN PROPERTY AND REAL ESTATE COMPANIES WHICH ARE IN THE INDONESIAN STOCK EXCHANGE PERIOD 2013 – 2017

Rosa Dwi Agsari,  Universitas Buddhi Dharma,  Indonesia

82-95

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DOI : https://doi.org/10.31253/pe.v18i2.354
Abstract views: 229 / PDF downloads: 305

ROLE ANALYSIS OF ELABORATION LIKELIHOOD MODEL IN INFLUENCES OF PURCHASING INTERESTS BY ONLINE, EMPIRICAL STUDY IN AUTHENTICSTORESBY

Felicia Yvonne Reynaldy,  Universitas Buddhi Dharma,  Indonesia
Irantha Hendrika Kenang,  Universitas Buddhi Dharma,  Indonesia
Timotius F.C.W. Sutrisno,  Universitas Buddhi Dharma,  Indonesia

96-108

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DOI : https://doi.org/10.31253/pe.v18i2.355
Abstract views: 270 / PDF downloads: 247

THE INFLUENCE OF CAPITAL STRUCTURE, WORKING CAPITAL ROUND, AND INTELLECTUAL CAPITAL STRUCTURE ON CORPORATE VALUE IN FOOD AND BEVERAGES SECTOR MANUFACTURING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE IN 2015-2018

Susanto Wibowo,  Universitas Buddhi Dharma,  Indonesia
Ronaldo J.,  Universitas Buddhi Dharma,  Indonesia

109-118

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DOI : https://doi.org/10.31253/pe.v18i2.357
Abstract views: 191 / PDF downloads: 151