Indentifikasi IDENTIFIKASI PENYALAHGUNAAN JALUR SMS MARKETING DENGAN KONTEN SMS PREMIUM PADA PT DIAN PRIMA JAYARAYA DENGAN ALGORITMA NAIVE BAYES

Penulis

  • william kohin cikutra Universitas buddhi dharma
  • Susanto Hariyanto Universitas Buddhi Dharma
  • Ellysha Kusuma Universitas Buddhi Dharma
  • Raditya Rimbawan Oprasto Universitas Buddhi Dharma

DOI:

https://doi.org/10.31253/algor.v3i1.658

Kata Kunci:

SMS Broadcast, Naïve Bayes, SMS Premium & Marketing, DataMining, OTP, SMS

Abstrak

PT Dian Prima Jayaraya is an SMS broadcast delivery service company in Indonesia, currently operators in Indonesia separate SMS channels into marketing and premium. The marketing channel is used for Promo/Marketing SMS and the Premium line is used for SMS that has a time period such as OTP. But in reality, many companies send premium content such as OTP in the marketing channel due to a lack of awareness of the content sent. The operator will impose sanctions on SMS that are misdirected, and the sanctions will be forwarded back-to-back to companies that use the services of PT Dian Prima Jayaraya. To avoid abuse, a classification model will be built using the Naives Bayes Algorithm, so that companies can identify misplaced content early to avoid fines from operators.

Unduhan

Data unduhan belum tersedia.

Unduhan

Diterbitkan

2021-09-27

Cara Mengutip

cikutra, william kohin, Hariyanto, S., Kusuma, E., & Oprasto, R. R. (2021). Indentifikasi IDENTIFIKASI PENYALAHGUNAAN JALUR SMS MARKETING DENGAN KONTEN SMS PREMIUM PADA PT DIAN PRIMA JAYARAYA DENGAN ALGORITMA NAIVE BAYES. ALGOR, 3(1), 14–26. https://doi.org/10.31253/algor.v3i1.658

Terbitan

Vol 3 No 1 (2021): High Tech High Value

Bagian

Articles

Lisensi

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