Price Strategies And Promotions Which E-Commerce Does In Sales


  • Sutikno Sutikno Universitas Serang Raya
  • Suhartini Suhartini Universitas Serang Raya



Price, Promotion, Sales


The purpose of this study was to determine whether promotions and prices have an effect on sales made by e-commerce. This research was conducted by involving 100 respondents in the city of Tangerang who had shopped at an online store. To determine the relationship between variables with a test research instrument in the form of a scale to measure the variable Promotion (X1) and Price (X2) to Sales. (Y). with the method 1. Validity and Reliability Test; 2. Classical Assumption Test; 3. Multiple Regression Analysis; 4. Hypothesis test, and produce the value of X1 (0.287), X2 (0.148) and the value of R2 (0.144) so that it affects both partially and simultaneously.


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How to Cite

Sutikno, S., & Suhartini, S. (2020). Price Strategies And Promotions Which E-Commerce Does In Sales. Primanomics : Jurnal Ekonomi & Bisnis, 18(3), 113–124.