Commitment Of Small Business Actors To Shopee Online Consumers

  • Mery Ramadani Universitas Serang Raya, Banten, Indonesia
  • Sutikno Sutikno Universitas Serang Raya, Banten, Indonesia

Abstract

Small business actors experience complaints from customers about services, products, and prices sold. The purpose of the study was to determine the effect of services, products, and prices on the commitment of small business actors to Shopee online consumers in 2020. The data was obtained by distributing online questionnaires via Google Form to 350 Shopee online consumers. This research technique takes a sample using non-probability sampling with the method used in this study is the Structural Equation Model technique. The results of the study prove that there is a positive and significant influence of services, products, and prices where consumers place their trust in small business actors in online shopee positively affecting seller commitment

Published
2021-09-01
How to Cite
RAMADANI, Mery; SUTIKNO, Sutikno. Commitment Of Small Business Actors To Shopee Online Consumers. Primanomics : Jurnal Ekonomi & Bisnis, [S.l.], v. 19, n. 3, p. 91-100, sep. 2021. ISSN 2614-6789. Available at: <https://jurnal.buddhidharma.ac.id/index.php/PE/article/view/638>. Date accessed: 27 oct. 2021. doi: https://doi.org/10.31253/pe.v19i3.638.

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