DOI: https://doi.org/10.31253/pe.v18i3

Published: 2020-09-01

Articles

Testing The Role Of Country Of Origin, Celebrity Endorser, Ads And E-Wom Towards Consumer Buying Interest

Amir Abdul Karim, Budi Istiyanto

1-10

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Analysis Of Bodrex Brand Tows As A Marketing Strategy Of Head Disease Drugs

Asep Sugara, Mustofa Mustofa, MD Sukamto

11-23

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The Impact Of Village-Owned Enterprises (Bumdes) In Strengthening Local Economy In The Border Village Of Sebente, Bengkayang Regency

Blasius Manggu, Sabinus Beni

24-35

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Analysis of Money Circulating in Indonesia during Covid-19 Pandemic

Diana Silaswara, Indra Gunawan, Tjong Se Fung

36-46

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Factor Analysis On Customer Satisfaction At Bella Vita Hotel

Gabriela Roselin Wongge

47-61

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The Effect of Service Quality Dimension on Taxpayers’ Satisfaction (Study at Howard Tax Consultant)

Gladys Greselda Gosal, Christina Whidya Utami

62-70

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Roles of Micro and Small Enterprises of Snack and Pastry Productions and Product Innovation on the Increase of People’s Income in Periuk – Tangerang City

Heri Satrianto, Suhendar Janamarta, Sutrisna Sutrisna

71-77

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The Influence of Experiential Marketing, E-Service Quality (WebBased Tracking System) And Trust On Customer Satisfaction In J&T Express Service Users In Kab. Pasuruan

Miftahul Huda, Fitri Anisa

78-88

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Adaptation Of Disruption In Fast Food Companies In The New Normal Era

Rinintha Parameswari, Pujiarti Pujiarti, Eso Hernawan

89-95

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The Analysis Of Service Quality Using Importance Performance Analysis For Mrt Jakarta

Rina Nur Chasanah, Andreas Wijaya

96-105

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The Role of Product Quality and Price Perception in affecting Purchase Decision (Study on Milkmo Product)

Timotius F.C.W. Sutrisno, Gladys Greselda Gosal, Serin Fransisca Hernandes

106-112

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Price Strategies And Promotions Which E-Commerce Does In Sales

Sutikno Sutikno, Suhartini Suhartini

113-124

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Analysis Of Financial Health Level On Financial Performance In Cement Companies Listed On The Indonesian Stock Exchange (Idx)

Dhea Zatira, Ria Puspitasari

125-137

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Leadership Style, Compensation And Its Effect On Employee Performance (PT. SSBP Case)

Elly Alfrida, Petrus T. Resi, Sabam Simbolon

138-149

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Financial Literacy Effect and Fintech in Investment Decision Making

Yopy Junianto, Cliff Kohardinata, Diana Silaswara

150-168

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