Articles

• Testing The Role Of Country Of Origin, Celebrity Endorser, Ads And E-Wom Towards Consumer Buying Interest

  Amir Abdul Karim, Budi Istiyanto

  1-10

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• Analysis Of Bodrex Brand Tows As A Marketing Strategy Of Head Disease Drugs

  Asep Sugara, Mustofa Mustofa, MD Sukamto

  11-23

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• The Impact Of Village-Owned Enterprises (Bumdes) In Strengthening Local Economy In The Border Village Of Sebente, Bengkayang Regency

  Blasius Manggu, Sabinus Beni

  24-35

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• Analysis of Money Circulating in Indonesia during Covid-19 Pandemic

  Diana Silaswara, Indra Gunawan, Tjong Se Fung

  36-46

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• Factor Analysis On Customer Satisfaction At Bella Vita Hotel

  Gabriela Roselin Wongge

  47-61

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• The Effect of Service Quality Dimension on Taxpayers’ Satisfaction (Study at Howard Tax Consultant)

  Gladys Greselda Gosal, Christina Whidya Utami

  62-70

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• Roles of Micro and Small Enterprises of Snack and Pastry Productions and Product Innovation on the Increase of People’s Income in Periuk – Tangerang City

  Heri Satrianto, Suhendar Janamarta, Sutrisna Sutrisna

  71-77

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• The Influence of Experiential Marketing, E-Service Quality (WebBased Tracking System) And Trust On Customer Satisfaction In J&T Express Service Users In Kab. Pasuruan

  Miftahul Huda, Fitri Anisa

  78-88

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• Adaptation Of Disruption In Fast Food Companies In The New Normal Era

  Rinintha Parameswari, Pujiarti Pujiarti, Eso Hernawan

  89-95

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• The Analysis Of Service Quality Using Importance Performance Analysis For Mrt Jakarta

  Rina Nur Chasanah, Andreas Wijaya

  96-105

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• The Role of Product Quality and Price Perception in affecting Purchase Decision (Study on Milkmo Product)

  Timotius F.C.W. Sutrisno, Gladys Greselda Gosal, Serin Fransisca Hernandes

  106-112

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• Price Strategies And Promotions Which E-Commerce Does In Sales

  Sutikno Sutikno, Suhartini Suhartini

  113-124

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• Analysis Of Financial Health Level On Financial Performance In Cement Companies Listed On The Indonesian Stock Exchange (Idx)

  Dhea Zatira, Ria Puspitasari

  125-137

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• Leadership Style, Compensation And Its Effect On Employee Performance (PT. SSBP Case)

  Elly Alfrida, Petrus T. Resi, Sabam Simbolon

  138-149

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• Financial Literacy Effect and Fintech in Investment Decision Making

  Yopy Junianto, Cliff Kohardinata, Diana Silaswara

  150-168

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