DOI: https://doi.org/10.31253/pe.v18i3

Published: 2020-09-01

Articles

Testing The Role Of Country Of Origin, Celebrity Endorser, Ads And E-Wom Towards Consumer Buying Interest

Amir Abdul Karim,  Sekolah Tinggi Ilmu Ekonomi Surakarta,  Indonesia
Budi Istiyanto,  Sekolah Tinggi Ilmu Ekonomi Surakarta,  Indonesia

1-10

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DOI : https://doi.org/10.31253/pe.v18i3.387
Abstract views: 375 / PDF downloads: 280

Analysis Of Bodrex Brand Tows As A Marketing Strategy Of Head Disease Drugs

Asep Sugara,  STISIP Yuppentek Tangerang,  Indonesia
Mustofa Mustofa,  STISIP Yuppentek Tangerang,  Indonesia
MD Sukamto,  STISIP Yuppentek Tangerang,  Indonesia

11-23

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DOI : https://doi.org/10.31253/pe.v18i3.388
Abstract views: 315 / PDF downloads: 405

The Impact Of Village-Owned Enterprises (Bumdes) In Strengthening Local Economy In The Border Village Of Sebente, Bengkayang Regency

Blasius Manggu,  Sekolah Tinggi Ilmu Manajemen Shanti Bhuana,  Indonesia
Sabinus Beni,  Sekolah Tinggi Ilmu Manajemen Shanti Bhuana,  Indonesia

24-35

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DOI : https://doi.org/10.31253/pe.v18i3.389
Abstract views: 368 / PDF downloads: 231

Analysis of Money Circulating in Indonesia during Covid-19 Pandemic

Diana Silaswara,  Universitas Buddhi Dharma,  Indonesia
Indra Gunawan,  Universitas Buddhi Dharma,  Indonesia
Tjong Se Fung,  Universitas Buddhi Dharma,  Indonesia

36-46

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DOI : https://doi.org/10.31253/pe.v18i3.390
Abstract views: 506 / PDF downloads: 282

Factor Analysis On Customer Satisfaction At Bella Vita Hotel

Gabriela Roselin Wongge,  Universitas Ciputra,  Indonesia

47-61

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DOI : https://doi.org/10.31253/pe.v18i3.391
Abstract views: 234 / PDF downloads: 225

The Effect of Service Quality Dimension on Taxpayers’ Satisfaction (Study at Howard Tax Consultant)

Gladys Greselda Gosal,  Universitas Ciputra,  Indonesia
Christina Whidya Utami,  Universitas Ciputra,  Indonesia

62-70

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DOI : https://doi.org/10.31253/pe.v18i3.393
Abstract views: 457 / PDF downloads: 422

Roles of Micro and Small Enterprises of Snack and Pastry Productions and Product Innovation on the Increase of People’s Income in Periuk – Tangerang City

Heri Satrianto,  Universitas Buddhi Dharma,  Indonesia
Suhendar Janamarta,  Universitas Buddhi Dharma,  Indonesia
Sutrisna Sutrisna,  Universitas Buddhi Dharma,  Indonesia

71-77

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DOI : https://doi.org/10.31253/pe.v18i3.394
Abstract views: 509 / PDF downloads: 203

The Influence of Experiential Marketing, E-Service Quality (WebBased Tracking System) And Trust On Customer Satisfaction In J&T Express Service Users In Kab. Pasuruan

Miftahul Huda,  Universitas Yudharta Pasuruan,  Indonesia
Fitri Anisa,  Universitas Yudharta Pasuruan,

78-88

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DOI : https://doi.org/10.31253/pe.v18i3.395
Abstract views: 688 / PDF downloads: 473

Adaptation Of Disruption In Fast Food Companies In The New Normal Era

Rinintha Parameswari,  Universitas Buddhi Dharma,  Indonesia
Pujiarti Pujiarti,  Universitas Buddhi Dharma,  Indonesia
Eso Hernawan,  Universitas Buddhi Dharma,  Indonesia

89-95

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DOI : https://doi.org/10.31253/pe.v18i3.396
Abstract views: 1325 / PDF downloads: 563

The Analysis Of Service Quality Using Importance Performance Analysis For Mrt Jakarta

Rina Nur Chasanah,  Universitas Bunda Mulia,  Indonesia
Andreas Wijaya,  Universitas Bunda Mulia,  Indonesia

96-105

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DOI : https://doi.org/10.31253/pe.v18i3.397
Abstract views: 488 / PDF downloads: 418

The Role of Product Quality and Price Perception in affecting Purchase Decision (Study on Milkmo Product)

Timotius F.C.W. Sutrisno,  Universitas Ciputra,  Indonesia
Gladys Greselda Gosal,  Universitas Ciputra,  Indonesia
Serin Fransisca Hernandes,  Universitas Ciputra,  Indonesia

106-112

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DOI : https://doi.org/10.31253/pe.v18i3.398
Abstract views: 669 / PDF downloads: 531

Price Strategies And Promotions Which E-Commerce Does In Sales

Sutikno Sutikno,  Universitas Serang Raya,  Indonesia
Suhartini Suhartini,  Universitas Serang Raya,

113-124

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DOI : https://doi.org/10.31253/pe.v18i3.399
Abstract views: 784 / PDF downloads: 806

Analysis Of Financial Health Level On Financial Performance In Cement Companies Listed On The Indonesian Stock Exchange (Idx)

Dhea Zatira,  Universitas Muhammadiyah Tangerang,  Indonesia
Ria Puspitasari,  Indonesia

125-137

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DOI : https://doi.org/10.31253/pe.v18i3.401
Abstract views: 346 / PDF downloads: 228

Leadership Style, Compensation And Its Effect On Employee Performance (PT. SSBP Case)

Elly Alfrida,  Universitas Buddhi Dharma,  Indonesia
Petrus T. Resi,  Indonesia
Sabam Simbolon,  Indonesia

138-149

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DOI : https://doi.org/10.31253/pe.v18i3.451
Abstract views: 707 / PDF downloads: 804

Financial Literacy Effect and Fintech in Investment Decision Making

Yopy Junianto,  Universitas Ciputra,  Indonesia
Cliff Kohardinata,  Universitas Ciputra,  Indonesia
Diana Silaswara,  Universitas Buddhi Dharma,  Indonesia

150-168

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DOI : https://doi.org/10.31253/pe.v18i3.472
Abstract views: 2934 / PDF downloads: 2537