Multidisciplinary Journal of Business, Science, Technology & Humanities is a journal that publishes research articles covering multidisciplinary fields, including business, science & technology, and social & humanities. The manuscripts or journal articles published in RUBINSTEIN Volume 4 Number 1 features 6 articles contributed by 19 authors from 5 prestigious institutions.


From Indonesia: Buddhi Dharma University, University of Pamulang, Bina Nusantara University, 17 Agustus 1945 Jakarta University, and Yuppentek Indonesia University.

Include topics such as: Comparative Analysis, Evidence from LQ45 Companies in Indonesia, Tourism Destinations in Tangerang City, Model for Optimizing Automotive Marketing Strategies, Impulsive Buying with Utilitarian Moderation, Role of Sub-District Administration.

DOI: https://doi.org/10.31253/rubin.v4i1

Published: 2025-12-01

Full Issue

Cover Vol. 4 No. 1 Editorial Team Table Of Content

Articles

Comparative Analysis of Support Vector Machine, Decision Tree, and Naive Bayes in Evaluating Machine Learning Effectiveness

Susanto Hariyanto,  Buddhi Dharma University,  Indonesia
Indah Fenriana,  Buddhi Dharma University,  Indonesia
Desiyanna Lasut,  Buddhi Dharma University,  Indonesia
Febrian,  Buddhi Dharma University,  Indonesia

1-15

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DOI : https://doi.org/10.31253/rubin.v4i1.4041
Abstract views: 323 / PDF downloads: 316

Gender Representation in Corporate Annual Report Covers: Evidence from LQ45 Companies in Indonesia

Latifa Ummami,  University of Pamulang,  Indonesia
Chandra Fitra Arifianto,  University of Pamulang,  Indonesia

16-25

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DOI : https://doi.org/10.31253/rubin.v4i1.4020
Abstract views: 217 / PDF downloads: 175

Empowering MSMEs Through Community Assistance to Develop Chinese Creative Cultural Industries as Tourism Destinations in Tangerang City

Rina Aprilyanti,  Buddhi Dharma University,  Indonesia
Lianah,  Buddhi Dharma University,  Indonesia
Etty Herijawati,  Buddhi Dharma University,  Indonesia

26-43

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DOI : https://doi.org/10.31253/rubin.v4i1.4030
Abstract views: 166 / PDF downloads: 144

Web-Based Car Sales Prediction System Using the ARIMA (Autoregressive Integrated Moving Average) Model for Optimizing Automotive Marketing Strategies

Yusuf Kurnia,  Buddhi Dharma University,  Indonesia
Yakub,  Buddhi Dharma University,  Indonesia
Rudy Arijanto,  Buddhi Dharma University,  Indonesia
Winson Layanda,  Buddhi Dharma University,  Indonesia
Dicky Surya Dwi Putra,  Bina Nusantara University,  Indonesia

44-56

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DOI : https://doi.org/10.31253/rubin.v4i1.4039
Abstract views: 238 / PDF downloads: 214

The Influence of Streamer Attractiveness, Content Marketing, and Hedonic Motives on Impulsive Buying with Utilitarian Moderation

Lidya Lunardi,  Buddhi Dharma University,  Indonesia
Alexander,  Buddhi Dharma University,  Indonesia
Sihar Tambun,  17 Agustus 1945 Jakarta University,  Indonesia

57-73

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DOI : https://doi.org/10.31253/rubin.v4i1.4040
Abstract views: 192 / PDF downloads: 443

The Role of Sub-District Administration in Verifying and Validating Extreme Poverty Data

Foharato Gulo,  Yuppentek Indonesia University,  Indonesia
Wawan Udin,  Yuppentek Indonesia University,  Indonesia

74-86

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DOI : https://doi.org/10.31253/rubin.v4i1.4059
Abstract views: 179 / PDF downloads: 146